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Global Warming’s Six Americas 2010.
Category: Communicating about Climate Change, Ocean and Climate Literacy
Resource Type: Link
Date Posted: 03/01/2010

One of the first rules of effective communication is to "know thy audience." Climate change public communication and engagement efforts must start with the fundamental recognition that people are different and have different psychological, cultural, and political reasons for acting - or not acting- to reduce greenhouse gas emissions. This report identifies Global Warming's Six Americas: six unique audiences within the American public that each responds to the issue in their own distinct way.

LINK (http://envirocenter.research.yale.edu/BlankOfTheMonth/34/67) >>
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